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MBA-quality online business education, founded by NYU professor Scott Galloway.

 

As Head of Product Development, I managed the development of 12 cohort-based, premium online courses in collaboration with leading business thinkers - from discovery to scripting, production, and launch. 

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I scaled the product development team post Series A, developing the processes and systems required to grow the team and output from single courses to developing 5+ courses at once. 

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Partnering with stakeholders across the company, I ran experiments for testing the Section product, achieving an average 72 NPS, 70% completion rates, reaching 12k+ learners. 

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2020-2023

Welcome to the Platform Strategy Sprint

Welcome to the Platform Strategy Sprint
Welcome to the Platform Strategy Sprint

Welcome to the Platform Strategy Sprint

03:11
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The Product Engagement Sprint with Nir Eyal

The Product Engagement Sprint with Nir Eyal

01:08
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The Viral Growth Sprint with Jonah Berger | Lesson: STEPPS Framework

The Viral Growth Sprint with Jonah Berger | Lesson: STEPPS Framework

07:35
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The Positioning Sprint with April Dunford

The Positioning Sprint with April Dunford

01:10
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"I can't recommend working with Franziska enough. She joined Section4 as our ~15th employee, just before we received our Series A, and was instrumental in scaling our product development team post Series A. Franziska developed the processes and systems required to grow our team and output from single classes to developing 5+ classes at once. She hired and coached the team in a player-coach role, developing our talent internally while still building courses, cultivating relationships with our professors, and writing content. She consistently demonstrated our operating principle of working "high-low" - setting strategy & executing it. She's also a phenomenal writer/editor - excited to work with her again!"

Taylor Malmsheimer
Chief Operating Officer, Section
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